About Us

Founded in 2025 by designer Loretta, Eyie Frugal is a luxury silk scarf collection inspired by a love for creativity, art, elegance, and fashion. With a background as a formally trained designer, Loretta blends the richness of African and European art traditions to create pieces that are both culturally expressive and stylistically refined.

The name Eyie Frugal carries deep personal and cultural meaning. “Eyie”, Loretta’s middle name, means “first-born twin” in the Ghanaian Ewe language, symbolizing identity and origin. “Frugal” reflects the brand’s philosophy: delivering simplicity, quality, and luxury—without excess. Eyie Frugal brings elegance and colour together in an accessible way, making refined fashion part of everyday life.

Rooted in the powerful symbolism of African textile art, particularly the bold colour and form of mud cloth (bogolanfini), each scarf in the collection is a wearable work of art. These elements are paired with the structure and detail of European design, resulting in a collection that speaks to both heritage and modern individuality.

At Eyie Frugal, we understand the transformative power of accessories. A single scarf from our collection can elevate an entire outfit—adding sophistication, colour, and personality with ease. Our silk scarves are designed to offer endless styling possibilities, helping you express your unique identity with grace and confidence.

At Eyie Frugal, we believe that fashion should speak—of where you’ve come from, who you are, and where you’re going